Are between the ages of 13–19 and actively pursuing competitive or elite-level sports

Attend (or seek to attend) private sports academies, prep schools, or homeschool hybrid programs

Show potential for college recruitment but face financial, academic, or social barriers

Are ready to grow beyond the game—through mindset work, NIL preparation, and college readiness

Low-to-moderate income households

Underrepresented communities in youth sports and higher education

First-generation college-bound families

International backgrounds navigating U.S. athletics and education systems

Single-parent and multi-generational homes

Families navigating the complexities of college recruitment, NCAA eligibility, and NIL

Communities lacking access to elite-level support systems